Increasing your website conversion rates significantly increases the profitability of any advertising campaigns that you’re running. If you’re going to spend the time, effort and money sending traffic to your website, you need to make sure that once that traffic hits your site, it’s going to convert into purchases.
Here’s five ways that you can increase the conversion rate on your website to get more sales and become more profitable in your ads.
- OPTIMIZE CHECKOUT PROCESS
First of all, you need to optimize your checkout process. How easy and quick is it for somebody to be able to add items to cart, select the checkout button and actually make a purchase? How many steps of resistance are there along the way? By making the checkout process as fast and as easy as possible, with a minimal amount of forms and sections to fill out, you can increase the chances of someone making that purchase because it takes a smaller amount of time.
- OPTIMIZE FOR MOBILE
You should also, secondly, be optimizing your website for mobile first user shopping experience. We know now that most website traffic is done using a mobile or a tablet. So optimizing your website to be as fast, easy and simple to navigate on mobile will help you make the most of that website traffic.
- INCREASE IMAGE QUALITY
Step number three, increase the quality of all product images, video is included where possible and increase the length and quality of your descriptions. Your photos and descriptions will sell your products, and it’s really important that they are professional, high quality, bright and show your products off to the best that they can be. The most effective fashion websites use video to demonstrate how a dress, a skirt or a top actually looks on a walking model as opposed to a stock image, to be sure to increase the quality and make sure that size wise, they load fast as well. Nobody wants to wait forever while a video buffers.
- INCREASE AND IMPROVE SITE SPEED AND PERFORMANCE
Step number four, increase your site speed and performance. Taking ages and ages for a website to load and buffer is going to increase cart abandonment rates and increase your bounce rates. People don’t want to wait anymore for websites to load. By increasing your website optimized speed and making it faster to load, you will also increase your conversion rate.
- INTRODUCE HOOKS
And step number five, think about the different hooks that you can offer to people. Can you add a discount, potentially make an offer or offer free shipping? All of these elements will help increase your conversion rate because people will be enticed to make that purchase today while the offer is still available.
Bonus tip, number six, include ways that you can upsell, cross-sell and make bundle buys available to customers. Perhaps they can buy one and get one at a discount, or maybe once they’ve bought the top, they’d like to buy the matching trousers. By including this as part of the checkout process, you make it really easy for someone to just add that extra item to their cart at the end to complete that outfit choices.
I hope these six ways of increasing your conversion rates will help you to increase the number of purchases you get through your site and run more profitable businesses and advertising campaigns. If you need any help with increasing your conversion rates further, or would like to chat to me about how we can help you get more purchases through your website, I’d love to have a chat with you.
DM me or send me an email to Natalie@rosegoldmarketing.com